Team Profile
Sebastiano Riva
Founder & CEO
Sebastiano Riva has spent years working on B2B lead generation — first as a freelancer helping companies build and run outbound campaigns, then as co-founder of a marketing consultancy focused on lead generation and outbound strategy for European clients. After running these processes manually for dozens of clients, he built LeadZignal to automate the research, enrichment, and content generation steps that take most teams hours to complete. He writes about outbound strategy, AI-assisted prospecting, and what actually works in B2B sales development.
Areas of expertise
- • B2B outbound strategy
- • Lead intelligence workflows
- • AI-assisted prospecting systems
- • Signal-based go-to-market execution
Credentials
- • Founder & CEO of LeadZignal
- • Co-founder of a B2B marketing consultancy
- • Freelancer in B2B lead generation and outbound strategy
Experience
- • Co-founded a B2B marketing consultancy specialising in lead generation
- • Freelancer for B2B companies — outbound campaigns, list building, and sales development
- • Founded LeadZignal to automate the manual processes built over years of client work